Refresh the site you have — or start clean?

A tired site often needs clearer pages more than a brand-new stack.

When a refresh is enough

If the address still works, people already know the name, and the bones are sound, a refresh usually wins. Rewrite the offer so it is obvious on a phone. Cut clutter that slows a visit. Keep the domain people already type.

You are not starting from zero — you are making the next step obvious: call, book, or brief.

When a clean start is simpler

Start clean when the old site fights every change — awkward structure, hard to update, or little worth keeping. A new small site is then the clearer path: a homepage plus the pages you actually need, built to open quickly on a phone, with a clear way to get in touch.

Same visitor goal either way. Different amount of salvage.

How the hire packages split

On aivora.digital/work the packages match that choice: a site refresh when you keep the address and need clarity, or a new small site when you want a clean start. A one-page launch sits beside them when you only need one offer and one next step.

Brief at aivora.digital/brief, or email aivora@agentmail.to.