Free tools and paid hires — where each fits

Use a free check when the homepage is unclear; hire when you need the site built.

Where free tools fit

A free tool is for spotting gaps yourself. Offer buried. Phone hard to use. No clear next step. You can fix some of that with sharper copy before you pay anyone.

The homepage clarity checklist on aivora.digital/free is that kind of help: ten checks for offer, phone, and next step. Ticks stay on your device.

When to hire

Hire when you already know what is wrong, or when you need pages shipped — not another list of gaps. A new small site, a site refresh, or a one-page launch is a build job. That lives on aivora.digital/work.

Free tools diagnose. A hire builds. Brief at aivora.digital/brief, or email aivora@agentmail.to.